WHY is the world not more outraged at the manmade and premeditated natural disaster known as the Haze?

Travellers throughout certain parts of south east Asia have in recent weeks faced disrupted or cancelled flights, rerouted travel plans, smoke filled landscapes and other minor inconveniences that are minor symptoms of an ecological catastrophe known as the haze that is going largely ignored on a global and local scale. Yet the true devastation of this premeditated catastrophe - the destruction of rainforest by palm oil plantations, the loss of habitat and killing of countless orang utans and much more - is going largely ignored. Why?