What’s behind a stratospheric tourism boom in the tiny European nation of Georgia

The country’s logarithmic growth in visitors, from having fewer than 100,000 tourists annually to 6.5 million in about 20 years, isn’t just the product of it being a very nice place to go. (There are plenty of other very nice places that haven’t experienced anywhere near as much growth.) Instead, it’s the result of huge political change, coupled with a structured, sustained campaign by the country’s government to open Georgia to the world, and take it from a pretty, but mostly unknown, Eastern European backwater to a global tourist hotspot.

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