What is sponsored content? (Redux)
Stuart (@travelfish) made a valiant effort at establishing some definitions of sponsored content in this thread which rapidly took a turn for the philosophical and contentious, as these thorny questions are prone to do.
Foolhardy it may be, I do think it's a can of worms that is worth re-opening as we'll be shortly asking the community to help develop some specific guidelines and "best practice requirements" on sponsored content submissions to OB and given that you're the experts, there's no-one better to ask.
NB: This thread will be closely moderated to maintain the focus on the nuts & bolts of our definitions. If you've got anything else to get off your chest on the subject, please refer to the linked discussion above :)
NB2: We're interested in all forms of sponsorship across all forms of publishing, not just blogger-related issues.