What can tourism do about wildlife poaching - silence is not an option

Tourism has always used the best shot. Beaches in brochures are enticingly empty or inhabited by immaculately toned models. The sun is setting with the concrete tower block cropped just out of view. Lazy travel cliches paint the best possible verbal pictures too, so that neigbourhoods are relentlessly ‘vibrant’, markets always ‘bustle’, and seas across the world lap aquamarine, turquoise or azure.