Trust in travel - can we trust everything we read about getting there, where to stay and what to do?

It always starts with a search. According to Google, a typical traveller researches a trip over 16 different internet sessions before booking, having visited an average of 32 websites on desktop and mobile devices along the way. That’s a complex decision-making process, generating a ton of information, advice and opinion for the would-be traveller to sift through.