TripAdvisor’s Click-to-Uber Deal An Educated Guess at the Revenue Model Driving the API Partnership

Uber opened its API to third-parties in September and there are a number of high profile partnerships integrating its ride hailing capabilities. Integration within hugely popular apps, like OpenTable (restaurant reservations), Hinge (dating), and Starbucks (retail), provides Uber immense exposure and is incentivizing developers to use the API by offering new Uber users ride credit and (probably) some level of revenue sharing.