Tourism boom in Georgia – reasons to celebrate?

One of the main objectives of the National Tourism Development Strategy 2015-2025 is to increase the number of international arrivals to 11 million. At the current rate, achieving that is clearly doable. But is it really that desirable? There are only 3.7 million people in Georgia, and over a million of those live in Tbilisi. So an even smaller number of locals in rural areas (where most tourists tend to go) will have to deal with these 11 million increasingly demanding visitors.