The travel industry has sparked a backlash against tourists by stressing quantity over quality

Today the big bang of tourism drives more than 1.2 billion tourists across international borders each year, generates 9 percent of global GDP and provides one out of every 11 jobs on earth. But many popular places are literally being loved to death. Recent protests in ports of call like Venice and Barcelona against disturbances created by larger and more numerous cruise ships show the unfortunate consequences of emphasising quantity over quality in tourism.