The New Native American Tourism Push

Over the past year, Native American travel professionals have pushed way past the lure of their casinos to promote diverse experiences in their communities. The messaging now emphasizes meetings, events, food tourism, local authenticity and longer stays. In fact, the U.S. Department of Commerce predicts that by 2020, growth in what it refers to as Indian Country tourism would produce 90.3 million visitors, a 20 percent increase.