The Gambia’s “Roots”: When Good Intentions Lead to Bad Tourism

“I bet Alex Haley would turn in his grave if he could see this village now,” I whispered to my friend. We were sat under the cover of concrete and the King of the village (who happened to be a woman) was presenting certificates for sale. They were simple photocopies on plain A4 paper serving as a memento of a trip to the village Juffureh.