Switzerland Tourism's Grand Content Marketing Plan With National Geographic – Skift

Switzerland Tourism teamed up with National Geographic Traveler to develop a content platform on the Nat Geo website highlighting the newly created Switzerland Grand Tour. The Swiss marketing team chose National Geographic Traveler to promote the Grand Tour to Americans, because they felt the media company could best capture the two things underpinning it—the legacy of the iconic European Grand Tour and the adventurous spirit of Swiss alpine tourism.