Lost in Cupertino: Why Autocorrect Fails

“I don’t talk things, sir. I talk the meaning of things.”—Ray Bradbury, Fahrenheit 451Auguste Rodin’s The Thinker, Musee Rodin, Paris, by Ellen Girardeau Kempler for Gold Boat JourneysThey’re called cupertinos: those autocorrect errors that emanate from the center of the tech universe in Cupertino, California, into even the most careful wordsmith’s text messages, comments and social media posts.