Liftopia introduces dynamic pricing, wants to price ski lift tickets more like airplane seats

By Michael Carney On October 1, 2014 The ski and snowboard industry is about to see its biggest shakeup since the invention of artificial snow-making. Today, the vast majority of lift tickets are purchased “at the window” on the day of usage. This is bad for resorts, because there is no predictability and no ability to separate sales from the vagaries of weather.