It's Colombia, NOT Columbia: Changing The Image Of A Country

With nearly 9,000 Facebook ‘Likes’ since its launch, the campaign “It’s Colombia, NOT Columbia” has become the voice of millions around the world who have spent decades correcting people who misspell the South American country. HuffPost spoke with Carlos Pardo, Vice President of Operations for Zemoga, the Bogotá-based digital agency behind the campaign, to discuss their inspiration and goals moving forward.

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