Is Booking.com the most persuasive website in the world?

One of the most important areas to invest time into is developing the persuasive layer of your online experience and deliver more reasons for your visitors to do what you want them to do. In fact, I see persuasion as being one of the next big battlegrounds online. As more websites are upping their game around the fundamentals of good user experience and usability principles they’re looking for the next area of growth and to gain competitive advantage.