How Uber conquered London

London was the 11th city that Uber went into, but it was like no other taxi market that the company had attempted to disrupt. London had the scale and mass transit systems of New York, but it also had the medieval, twisting streetscape and complex regulations of other European capitals. It was already served by a formidable private transport market, with one of the world’s most recognisable taxi fleets – the black cabs – and a fragmented scene of some 3,000 licensed “private hire” operators.