How To Sell Coke To People Who Have Never Had A Sip : Planet Money

For years, there were only three countries in the world that didn't officially sell Coca-Cola: Cuba, North Korea and Myanmar (Burma). Now, after 60 years, Coke is back in Myanmar. Sanctions were lifted last year on the country. And just this week, Coca-Cola opened its new bottling plant outside of Yangon.

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