Has ‘Future of Tourism’ failed host communities?

Your correspondent suspects that many (not all) of those who sign up to and announce their association with this initiative will be doing so for the sugar hit; that feel-good rush refined and bagged by the PR mills that comprise much of the travel & tourism industry media.

Ultimately, where real business decisions must be made, the vast majority of the signatories will quite rightly prioritise the survival of their own operations over the valid but vaguely-expressed concerns of this latest exercise in tourism industry virtue signalling.