End of the bucket list: Why tourist boards are trying to change the way you travel

Tourist boards traditionally shout about the very best things to see and do in their country. Click on any website and you will likely be greeted with a carousel of Unesco World Heritage Sites, white-sand beaches, never-ending sunsets.

But in 2018, with a growing number of tourists seeking out the same experiences at popular destinations, some have started taking a different approach: telling visitors to rewrite their ‘bucket lists’ and seek out alternative things to see and do.

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