Branding Guyana (and the Rise and Fall of Travel Writing)

(and the rise and fall of travel writing)It was winter in Minnesota, and I was leaving the ice and snow behind. Everyone on our plane was giddy about this. In front of me, several women in sweatpants were heading south for weeklong cruises. They sang Beach Boys songs at the top of their lungs: “ARUBA, JAMAICA, OOOH I WANNA TAKE YA!!!” But I wasn’t going to Kokomo.