Bib Gourmand Restaurants: Michelin Quality On An Everyday Budget

A little known fact: the Michelin Guide actually started life as nothing more than an elaborate and intuitive bit of marketing. It all began when the famous Michelin brothers - yes, of Michelin tyres! - recognised that the automobile industry needed to grow if they were to sell any more tyres. And so, cleverly, the Guide was created as a means of motivating drivers to take to the road and explore.