Are we ‘liking’, sharing and swiping the great outdoors to death?

“Ironically, as much as social media and technology is said to be responsible for a lot of the damage to the outdoors, it could also present solutions—particularly when it comes to education.” -Jonathan B. Jarvis, the 18th director of the US National Parks Service

Social Media campaigns addressing littering and vandalism resulting from overtourism and lack of natural parks maintenance and supervision.

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