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Ron Mader

Jefe at

Las Vegas, NV

Professional Bio

Ron Mader ...
is a recognized American leader
communication catalyst
loves what's local
thrives on collaboration
prefers to travel slowly
ignores trending topics
herds cats
rides giraffes

author of the 'Mexico Adventures in Nature' and the winner of two Lente de Plata awards given by the Mexican government
correspondent of Transitions Abroad
is the Communications Director for TAPAS (Imagine tourism in protected areas as environmentally, socially and economically sustainable
Is the Innovation Award winner from TIES (2010)

Love to learn new words

Twitter: @ronmader

Ron Mader is a recognized American leader and communication and collaboration catalyst.

Since 1998 Ron's professional work has focused on the broad movement toward sustainable and responsible practices.

He founded, the award-winning website, in 1994 as the Web's first website focusing onecotourism and responsible travel and conscious travel.

Ron earned a bachelor's degree in communication (1987) from Indiana University and a master's degree (1990) from the Institute of Latin American Studies at the University of Texas at Austin.

Ron has received many awards, including recognition from the Mexican government for exemplary tourism coverage. Presidents Fox and Zedillo presented Ron with the Lente de Plata Award in 1999 and 2002.American Environmental Leaders (2008) includes a profile of Ron for his work in environmental journalism and community activism. In 2010 he won theInnovation Award presented by the International Ecotourism Society

Ron is active on the lecture/conference circuit, having been a presenter at the World Ecotourism Summit (2002), the Mexico Ecotourism Conference (2003), the Aboriginal Australia Tourism Conference (2007) Ecotourism New Zealand Conference (2007), Belize Responsible Tourism Conference (2009), Estonia's European Ecotourism Conference (2010) , Responsible Tourism in Cities (South Africa, 2011) and the COP11 Biodiversity Summit (India, 2012)

Ron developed the award-winning in 1994 as a reporter's notebook. Planeta pioneered online reporting focusing on practical ecotourism around the globe. The award-winning site provides free access to articles and resource guides for travelers, researchers and policy-makers. The site has won awards from major magazines and national governments.

Ron's work catalyzes action toward environmental conservation, responsible travel and peacemaking. His presentations use social web and he documents his workshops and presentations on as well as Facebook, Flickr, Google+, Slideshare, Twitter and YouTube.

Ron is also the ecotourism and Latin America contributing editor for the U.S.-based Transitions Abroad.

Prior to the 2002 Ecotourism World Summit, Ron Mader hosted tourism's largest online e-conference, a virtual gathering of more than 900 people around the world.

In May 2011 he was a featured speaker at theResponsible Tourism in Cities Conference in South Africa.

Ron is a member of the World Commission on Protected Areas and currently serves in the executive committee of the Tourism and Protected Areas Specialist Group (TAPAS).

Indigenous Culture

Ron is a proponent of indigenous tourism around the world. He has led workshops for indigenous tourism leaders to share lessons learned on using the Web to communicate points of view that are often left out of mass media.

Ron has led online webinars for members of Aboriginal Tourism Australia and Indigenous Tourism Rights Association. After consulting with members of Aboriginal Tourism Australia, Ron launched the online World Forum on Tourism and Indigenous People which has been incorporated into Planeta'sIndigenous Wiki.

Since 2007 Ron has collaborated with the UN Secretariat of the Convention on Biological Diversityin launching the Indigenous Tourism and Biodiversity Website Award. The winners have continued to collaborate, creating the Indigenous Peoples Week(2010-2014).


From 2001-2013 Ron was based in OaxacaMéxico, Ron hosts a discussion series and an annual tourism fair. Working with friends and colleagues in Mexico, Ron has developed a number of innovative events including free Web workshops for artesanos, chocolate treasure hunts, photo safaris, guided tree walks and rugby tournaments.


Bachelors Degree in Communications, Indiana University, 1987
Masters Degree, Latin American Studies, University of Texas at Austin, 1990


2010 Innovation Awards presented by the International Ecotourism Society
2008 American Environmental Leaders includes a profile of Ron for his work in environmental journalism and community activism.
1999 and 2002 Presidents Fox and Zedillo presented Ron with the Lente de Plata Award

All Travel is Local, Mexico, 2013
CoP11 Biodiversity and Indigenous Tourism Workshop, India, 2012
Responsible Tourism in Cities, South Africa 2011
Chiapas Workshop, 2010
ITBW Award Workshop, USA 2010
Tourism and the Web, Ecuador 2008
Ecotourism New Zealand, 2007
Aboriginal Australia Tourism, 2007
Guadalajara Workshop, 2006
Mexico City Workshop, 2005
Oaxaca City Workshop, 2002

Recent Activity

  1. Ron Mader added a comment on Hawai'i Tourism Boom – Do We Know When to Say When?
    Excellent conversation. Embedding online with additional notes, links
  2. Ron Mader added an article Hawai'i Tourism Boom – Do We Know When to Say When?
  3. Ron Mader added an article Rjukan: The town that needs giants mirrors to see the sun for six months every year
  4. Ron Mader added an article Spare a thought for Bethlehem this Christmas as politics and tourism collide
  5. Ron Mader added an article National Finals Rodeo Is Back—and More Necessary Than Ever
  6. Ron Mader added an article Suicide by greed: the monsters looming over Venice - Michelle Lovric
  7. Ron Mader added an article Jumbo jets are falling out of favor
  8. Ron Mader added a comment on Stroll ‘N’ Roll 2017
    This is our local coverage of local travel.
  9. Ron Mader added an article Stroll ‘N’ Roll 2017
  10. Ron Mader added an article Why are tourists still interested in Europe's wars?