What happens when travel companies overwork their workers just to spoil their clients with some privileges? What is at stake when tourists are unaware of the poor working conditions and widespread “greenwashing” that tour operators hide from them? In the travel and hiking industry of Machu Picchu-Peru, this is the norm. In my opinion, “greenwashing” occurs in other parts of the world too. The questions are; could “sustainable” ever be Sustainable? Who can make that possible?