Malaysia Airlines launched an ill-timed bucket list contest this week. (Photo: Thinkstock)
There are better ways to rebrand an airline.
On the heels of two catastrophic disasters, Malaysia Airlines launched a contest called “My Ultimate Bucket List” this week.
Time magazine was the first to point out that the term “bucket list” is typically used to refer to a list of things someone should do before they die, making it a poor choice of words for an airline tha… Continue Reading