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Welcome to Brand Iceland

theatlantic.com

We’ve spent some time in this space praising Iceland and its precious natural wonders. But it isn’t all fun and Northern lights up there: A reader named Ellen Girardeau Kempler sends over a hilarious satirical essay she wrote poking fun at the country’s tourism boom. Kempler spent some time in Iceland for a writer’s retreat, prompting her to provide “my reaction to the relentless marketing machine behind the branding of Iceland as a tourist destination.”



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