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Quebec ditches stock images in new twist on tourism advertising.

theglobeandmail.com
in Travel Industry Video 378 views

Sitting in the glow of a crackling campfire, tourist Danny Kean has a theory.“There’s a reason why people close their eyes when they kiss, when they cry and when they pray,” he says. “Because the most essential things in life must be felt with our hearts.”It’s more than a bit of musing: This moment, in a video from Tourisme Québec, also acts as an explanation for why the provincial agency chose Mr. Continue Reading

4 minute read

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