Nevada missed an opportunity to showcase its outdoor treasures to a perfect audience.
It can’t afford to miss out again.
The Silver State’s tourism secret is out that it’s not just a boulevard full of neon and the world’s best casino resorts. It’s also an outdoor recreation hub, a launch point to dozens of national and state parks and recreation areas, the home of one of the best rock-climbing centers in the country in Red Rock Canyon and an easy drive to spectacular skiing — snow or water.
When officials with the Outdoor Industry Association announced earlier this month that it had selected Denver over Las Vegas as the location of two trade shows a year beginning in 2018, it looked politically fishy.
That’s 85,000 people and $110 million a year of business going to a convention competitor for the next five years.
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