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Millennial Entrepreneurs Give Sleepy Montevideo a Fresh Jolt

in Cities Culture Politics & Society 207 views

On a recent afternoon in Montevideo, a young couple approached the counter at Futuro Refuerzos, a snug sandwich shop that features artisanal breads, house-made spreads and locally sourced meats. The woman was wearing a wide-brimmed felt halt and carried a vintage leather handbag; the man sported tousled curls, forearm tattoos and skinny jeans. There was nothing remarkable about this scene — stylish 20-somethings ordering gourmet sandwiches in a self-consciously rustic space — except that it unfolded in a destination that has seemed immune to hipsterdom.

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