Marijuana businesses have long proclaimed that cannabis is drawing visitors to Colorado. Now they have proof. study commissioned by the Colorado Tourism Office and presented to the office's board of directors on Wednesday shows legal weed as a growing motivator for trips to Colorado — conflicting with the mantra of tourism officials statewide that savvy marketing alone is responsible for record visitation.
"I think definitely the laws are having an influence when people are considering Colorado. We can see that it's still not a large percentage in terms of what people are doing, but it's become more of a motivator for those who want to do it," said Denise Miller, director of tourism surveys for Strategic Marketing and Research Insights, or SMARI, as she presented the midyear update to the tourism office's board of directors. "It's certainly having some influence — both, I think, positive and negative — on that decision process." Continue Reading