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It’s Official: Readers Don’t Like Sponsored Posts

in Travel Industry Writing & Publishing 3037 views

Are readers of online content comfortable with sponsored posts? According to a new study, no. Most are confused and feel deceived. Sponsored posts, for those not in the know, is also known as advertorial or native advertising. In our field, it means a company has paid (in cash or in kind) a blogger or website writer to write an endorsement. Continue Reading

2 minute read

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