The former chairman of Loop Head Tourism believes Clare should not try to increase visitor numbers but should seek to provide more accommodation options across the county.
“We do not necessarily need to attract more visitors. The marketing of Clare has been exceptional and has delivered ever-increasing numbers of visitors over the past 20 years. Our problem is we are not reaping the rewards in terms of the local economic benefits in our rural and coastal economies, such as local job opportunities.
“What we need is to get more of them to stay in overnight accommodation. This is where visitor spend can be maximised. They stay, they eat, they shop and they use other local services and activities and, of course, this is where the maximum economic return can be delivered from tourism into the county and where jobs can be created,” he stated. Continue Reading