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Case study: Blogger outreach that works

ianditravelmedia.com
in Travel Industry Writing & Publishing 1770 views

Not long ago I wrote a piece on influencer outreach exploring some of the most common hurdles to working with consumer influencers, and the problem of quantifying real impact on consumer purchase decisions (leads, bookings & revenue), as opposed to relying on indirect measures of audience engagement (followers, impressions, re-shares etc). Continue Reading

4 minute read

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