9 3

Case study: Blogger outreach that works

in Travel Industry Writing & Publishing 2396 views

Not long ago I wrote a piece on influencer outreach exploring some of the most common hurdles to working with consumer influencers, and the problem of quantifying real impact on consumer purchase decisions (leads, bookings & revenue), as opposed to relying on indirect measures of audience engagement (followers, impressions, re-shares etc). Continue Reading

4 minute read

Get more things like this direct to your inbox.

Signup to comment