4 3

Bib Gourmand Restaurants: Michelin Quality On An Everyday Budget

in Food & Drink 423 views

A little known fact: the Michelin Guide actually started life as nothing more than an elaborate and intuitive bit of marketing. It all began when the famous Michelin brothers - yes, of Michelin tyres! - recognised that the automobile industry needed to grow if they were to sell any more tyres. And so, cleverly, the Guide was created as a means of motivating drivers to take to the road and explore. Continue Reading

17 minute read

Get more things like this direct to your inbox.

Signup to comment
No one has posted a comment yet. Get the conversation started and get some karma!